Privacy Policy for chenshizheng.com

1. Introduction

At chenshizheng.com, we are firmly committed to protecting the privacy and personal data of all users who interact with our website and services. We recognize the importance of safeguarding your data, and we ensure that all information collected is handled in accordance with the highest standards of data protection, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, store, and disclose your personal data, and informs you of your rights in connection with that data.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all visitors, users, customers, and all others who access or use services offered through chenshizheng.com. We, the website operators of chenshizheng.com, act as the Data Controller concerning all personal data collected through the website and related services. Any inquiries related to your personal data can be directed to: [email protected].

3. Categories of Personal Data Processed

We may collect and process the following categories of personal data:

3.1 Usage Data
Includes information related to how you access and use our website, such as browser type, IP address, operating system, access times, referring URLs, session duration, and navigation paths.

3.2 Account Data
Collected when you create an account or engage with our services. This includes name, postal and billing address, email address, telephone number, and login credentials.

3.3 Profile Data
Includes information you provide about your preferences, interests, purchase history, and behavioral interactions on our website, used to tailor your experience.

3.4 Communication Data
Includes records of inquiries and communication with us, including support requests, feedback, and customer service conversations.

3.5 Technical Data
Includes data related to your device, such as device type, operating system version, screen resolution, device identifier, and system configuration.

3.6 Transaction Data
Collected when you make a purchase or request services. Includes payment information (processed securely via third-party payment processors), transaction history, and shipping details.

3.7 Preference Data
Includes your choices concerning marketing communications, subscription preferences, and expressed interests in certain products or features.

4. Legal Bases for Processing

We only process your personal data where we have a legal basis under applicable data protection laws. These include:

– Consent: Where you have given explicit consent for us to process your data.
– Contractual Necessity: Where processing is necessary to fulfill a contract with you or provide a requested service.
– Legal Obligation: Where we are required by law to process the data.
– Legitimate Interest: Where processing is necessary for our legitimate interests (e.g., ensuring the security and functionality of our website), and such interests are not overridden by your data protection rights.

5. Your Rights

As a data subject, the following rights are available to you under GDPR and, where applicable, CCPA:

– Right of Access: Request access to your personal data and obtain a copy.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure: Request deletion of your data under certain conditions.
– Right to Restrict Processing: Request limitation of how we process your data.
– Right to Data Portability: Receive your data in a structured, machine-readable format and transmit it to another controller.
– Right to Object: Object to certain types of data processing, such as direct marketing.
– Right to Opt-Out (CCPA): California residents can request that we do not sell their personal data.

To exercise any of your rights, please contact us at [email protected].

6. Security Measures

We take appropriate organizational and technical measures to secure your personal data against unauthorized access, accidental loss or destruction, and unlawful processing. These measures include:

– End-to-end encryption of data transmissions.
– Role-based access controls and enforcement of least-privilege policies.
– Regular data backups and disaster recovery protocols.
– Employee confidentiality agreements and security training.

7. International Data Transfers

Where data transfers occur outside of the European Economic Area or other jurisdictions with comprehensive data protection laws, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or equivalent mechanisms under applicable data protection law.

8. Data Retention

We retain your personal information only for as long as necessary:

– Usage and Technical Data: retained for 12 months for analytics and diagnostics.
– Account and Profile Data: retained for the lifetime of the account and 6 months thereafter for administrative closure.
– Transaction Data: retained for 7 years or as required for financial compliance.
– Communication Data: retained for 3 years to maintain service records and resolve disputes.
– Preference and Marketing Consent Data: retained until you revoke your consent.

Data may be retained longer where legally required or for the establishment or defense of legal claims.

9. Cookie Policy

We use cookies and similar tracking technologies on chenshizheng.com. Cookies are small files downloaded to your device to enhance your browsing experience. We classify cookies as follows:

– Essential Cookies: Necessary for the functioning of the website and cannot be disabled.
– Functional Cookies: Enable improved functionality and personalization.
– Analytics Cookies: Help us measure website traffic and understand visitor behavior.
– Performance Cookies: Monitor system performance and detect errors.

10. Cookie Management and Compliance

You may manage your cookie preferences via the cookie banner presented upon visiting our website or by adjusting your browser settings. Consent for non-essential cookies is obtained as required under GDPR. Under CCPA, we also provide users with the ability to opt-out of cookie-based data sales through a ‘Do Not Sell My Personal Information’ link, where applicable.

11. Children’s Privacy

Our services are not directed toward individuals under the age of 13. We do not knowingly collect or solicit data from children. If we become aware that personal data from a child under 13 has been collected without verified parental consent, we will take appropriate steps to delete such information.

12. Policy Updates and User Notifications

We reserve the right to update or amend this Privacy Policy at our discretion. Substantive changes that affect your rights or how we use your data will be communicated via chenshizheng.com or directly through email where applicable. Continued use of the website after any such changes constitutes acceptance of the revised policy.

13. Contact Us

For any inquiries, requests, or concerns regarding this Privacy Policy or your personal data, please contact our privacy team at:

Email: [email protected]

We are fully committed to complying with applicable privacy legislation and to upholding your trust through transparent and responsible data handling practices. Please feel free to reach out if you have any questions about how we handle your personal information.